"New product development and new business development" first volume of small and medium-sized enterprises of Japan [Kindle Edition]

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 Introduction

How did you Omoita~tsu the writing of this book, when I myself was back at the business life of 30 years, duration and number of involved in the development of new products and new businesses, often overwhelmingly as compared to typical business man because I especially noticed was. This experience, as well as help to my business in the future, widely it is possible to tell the society, many new business even one, new products was thought that there may be social significance if Umarere in the world.

Textbook development theory left to other work, new business development by small businesses, were discovered in experience and experience of new product development center a "new product without spending the money, how to develop a new business." I wrote to.
Among the new business development experience 30 years of diverse, common point is two. This is a "development by the project system that multiple companies to participate," "new business development and new product development of intellectual industry (information and services industry)." In this way, operators of small and medium scale, also in individual businesses, we have to realize the development and launch of risk less their products. In this book, I most important and think we have many described experience with the "idea idea psychology at the time of development, special interpersonal relationships in project development".

In recent years, Japan, economic environment, due to the fluctuation of the social environment, new product development and new business development than ever before, and new market development, we continue to be told that you need a new deployment. Actually people who are that you have the experience or Will have what extent in the business man? Experience who is very little situation. Entrepreneurship number also also very little situation in developed countries, it was said, that will be reduced further in recent years in the statistics.

In the small and medium-sized enterprises White Paper, are listed structural reasons that new development does not work a lot. Japanese is a farming nation, also new ideas is in the among the head, there is also a book that argues that there is a historical and cultural background can not be action decision to new things and respecting the sum.

For these reasons, as well as my was awkward experience, it is a rare information, new products you have much trouble experience, new business development of the concept, also to spread the success or failure case of, is also a social mission , senior people who let me experience of development, it is also a return to the people who helped me, it is now thought of as want to help society people in general.

You like signs be made that the new taking advantage of my idea, had started from student days. Many years become a member of society, title, in which you want to change position several times, even without hope strongly, imperceptibly, the role required me from around it was a position to develop at any time new deployment. New development sales, new channel development, new product development through alliances, such as new business development, and just expand to arrive is "new". In recent years, most of the consultation events among performing a personal business, it is just about the new deployment. The new deployment that conform to the new era we are feeling in the skin whether worried companies.

As a general theory of businessmen, such business, success probability is low, the risk is high, there is also a need to learn the new knowledge hardships many, I do not want anyone to do. In large companies in the day and age, it is straightforward to promotion that spend without fail in accordance with precedent in the existing business. Management and personnel of certain companies, new business development room, market development part, has positioned the department to become a partner of the transfer destination of restructuring subject. Most employees if assigned to this department, it is possible to put a label of failure who can not achieve the goal, legally because of it, demotion, relegation, is why can restructuring. I so much new development is difficult success.

In general terms, the challenge to the new thing, the probability of success in any business is low, will be able to experience so many fail. People have been continuously from birth the successful experience, also for companies, its efforts is a continuous pain, might not be fun.

I, among the above-mentioned background, fortunately or unfortunately, for the development of new deployment, been working willing bright positive. While talking every day their own ideas, eventually we believe or not than have you been happily spend not supported by people around. In recent years, brazenly also, while becoming the care of people around you are beginning to believe also want to continue this business life.

In my case, the But as usual failure experience many, but there is a rare case, by the great success of the unexpected, it was an experience that was lot of publicity in TV newspapers and magazines. Due to the large social response, let me a successful experience with the very wide range of new development, we have a major impact on business and life after.
The Kazusukunaku also successful experience, makes me put confidence in myself. Such experience, on the business, I believe should be experience even forced to young people. Successful experience of the new deployment by taking advantage of their own ideas, later, high position on the business, when the big decision of corporate survival is in a position to make a major decision-making, helps always. Such experience, read in the book, just looking at the case of others does not attach to the body. The first time is cultivated by the experience "take advantage of the positive thinking and ideas action thinking" is important, it's a very spiritual area.

Companies evolution by new products and new business ○
Why new products, or need a new business? Is it necessary new thing? Focus on core business is important! It is likely to be asked from such and management, but the question can be easily eliminated.

The company is because we need evolution.

Significance of evolution, is a phenomenon that will change in the trait of an organism undergoes a generation (Wikipedia). Organisms "company" is also not intended to be invariant, it is intended to continue to exist while changing gradually through the month. And extinct organisms unable corresponding to environmental changes in all ages, there are many companies. Extinction of Mammoth is also one example. Especially in the phase which corresponds to the abrupt change, has proven history it is necessary themselves significant change. Learn history "to cultivate the soul that does not afraid of change" that I have always sought.
When it corresponds to a change in the environment, major "stress" occurs. Although the human society no one with a good feeling for the "stress", in biology, "stress", seen as the process of evolution, I positive. By "stress", increases the subsequent response capabilities.
When you look back at the history of Japan, stress due to natural disasters such as typhoons and earthquakes, also World War, the bombing, such as geopolitical stress, Lehman shock, economic stress, such as '20 lost, even in the world This more often, large environmental changes, I think a great nation that has been encountered in stress is not. However, when dealing with environmental change and stress, and match united, and brings together the wisdom, we have to achieve a society that has evolved than the previous environmental change. Response to environmental changes by a general individualism thinking and the counter electrode idea in developed countries of Europe and the United States, and I have been further developed. America dropped the atomic bomb, Japan is revived so early, even the automobile industry, the consumer electronics industry, is so could not be expected to be the presence of shake their own industries. Reconstruction of the Great East Japan Earthquake as precedent, with respect to large earthquakes are said to now happen, by the solidarity "Kidzuna", I'm sure evolved society is formed than before the earthquake. Is likely to win a punishment, but Japan every time of stress I can say also have evolved.

Even ice age, even in the Warring States period, even in this world, himself thought, and set the scrum with confidence definitive people, build a contemplation has been strategy and structure, by which you want to run, and will be able to evolution and survival. Only advanced companies, we are able to increase flowering in the next generation to have finished the ice age.

Table of contents

Introduction


1. The importance of new product development and new business development
Companies evolution by new products and new business ○
○ aging new product development and new business development of Japan
○ disincentive
New business, small and medium-sized enterprises of Japan vigorously in new products ○!

2. Idea
○ development Mind
○ chance of ideas
Information to actively idea idea ○, events
Information that prevents the idea idea ○, events
Idea idea procedure that produces a hit product ○
○ short-term benefits and long-lasting benefits
○ content ideas and things of relationship (soft and hard by the business model)
○ idea classification of
○ new products and new business in no risk! New products and new business areas that no-money

3, the development project
Project type development that no-○ money
○ positive development action
Ideas idea procedure by ○ development project
○ thought and people that should accept the development project
○ thought to be eliminated, people
○ development project progress procedure
Positioning in ○ project
○ the rights of ideas
Effectiveness of ○ social media utilization
○ food you talk the project members and dreams
Story of ○ money
Merits and demerits of ○ project type business (several companies joint venture)

4. Tamakoshi Taizo for (Tamakoshi Taizo)
○ Tamakoshi Taizo private office
And new products and new business development projects
• Regular visits training and regularly visit Consulting
Direct marketing, CRM, research of net media
○ career
○ self-introduction
○ career
○ The new business by development projects, new product development case

5. IN CONCLUSION